Factors influencing consumers' purchase decision-making in O2O business model: Evidence from consumers' overall evaluation

Online-to-offline (O2O) has become a rapidly growing e-commerce model worldwide, but the factors influencing consumers' purchase decision-making have not been examined well. After exploring the working mechanism of the O2O model, we extract eleven indexes of consumers' overall evaluation in the O2O model with Crawlzilla and R techniques. Social network analysis (SNA) is adopted to build social networks reflecting consumers' overall evaluation in the O2O model. Based on the modified social network and the extracted subgraph, this study (N = 768) reveals consumers' overall evaluation behavior patterns in the O2O model by calculating network density, central potential, edge betweenness. The results show that shoppers overall evaluate the eleven indexes, especially perceived product quality, online product price, promotion intensity, business reputation, and product brand, which reflects the significant associations between the indexes. Among all the eleven evaluation indexes, perceived product quality, online product price, and business reputation dominate consumers’ decision-making behavior. When making purchase decisions, consumers not only overall consider online product price, perceived product quality, and business reputation but also balance perceived product quality, business reputation, and promotion intensity. Finally, we make some suggestions on marketing strategy for e-commerce companies.     

Analysis of Bitcoin prices using market and sentiment variables

This paper proposes an empirical model for analysing the dynamics of Bitcoin prices. To do this, we consider a vector error correction model over two overlapping periods: 2010–17 and 2010–19. Price discovery is achieved through the Gonzalo–Granger permanent‐transitory decomposition. The pricing factors are endogenous linear combinations of the S&P 500 index, gold price, a Google search variable associated to Bitcoin and a fear index proxied by the FED Financial Stress Index. Our empirical analysis shows that during the first period, a linear combination of four pricing factors describes the efficient Bitcoin price. The S&P 500 index and Google searches have a positive effect whereas gold prices and the fear index have a negative effect. In contrast, during the second period, the efficient price behaves idiosyncratically and can be only rationalised by individuals' search for information on the cryptocurrency. These findings provide empirical evidence on the presence of a correction in Bitcoin prices during the period 2018–19 uncorrelated to market fundamentals. We also show that standard empirical asset pricing models perform poorly for explaining Bitcoin prices.     

Agricultural productivity growth in Latin America and the Caribbean: an analysis of climatic effects,catch‐up and convergence*

This paper investigates whether climatic adjusted total factor productivity (CATFP) in Latin America and the Caribbean (LAC) is converging, converging to different steady states or exhibit absolute convergence, that is the process does not require (government) interventions to reach its equilibrium path. We use data from the University of East Anglia’s Climatic Research Unit and from the Food and Agriculture Organization for 28 LAC countries over a 54‐year period (1961–2014) to estimate random parameters stochastic production frontier models to calculate CATFP and then use cross‐sectional regressions and an error correction model to analyse CATFP convergence across countries in the region. The results show that technological progress is the main driver of CATFP growth in the region and there is no absolute convergence, that is CATFP gaps across countries will not decrease over time and least performing countries will not grow faster than better performing ones without targeted policies. However, CATFP across LAC exhibits conditional convergence towards different steady states. Technological progress plays a critical role in raising the steady state level of CATFP with an overall average of 2.22 per cent per annum.     

Sentiment-scaled CAPM and market mispricing

This study explores the conditional version of the capital asset pricing model on sentiment to provide a behavioural intuition behind the value premium and market mispricing. We find betas (β) and the market risk premium to vary over time across different sentiment indices and portfolios. More importantly, the state β derived from this sentiment-scaled model provides a behavioural explanation of the value premium and a set of anomalies driven by mispricing. Different from the static β–return relation that gives a flat security market line, we document upward security market lines when plotting portfolio returns against their state βs and portfolios with higher state βs earn higher returns.     

现代资产定价理论的研究和发展——基于有效市场假说和资产定价模型的视角

围绕对有效市场假说的联合检验假设难题、资本资产定价模型的检验、“贝塔通缉令”“因子动物园”“多因素模型大战”等重点和核心话题,对现代资产定价理论文献的研究脉络进行梳理和评述,在此基础上对未来资产定价的研究重点和方向提出建议。     

Many a little makes a mickle: Why do consumers negatively react to sequential price disclosure?

Drip pricing (DP) is distinct from partitioned pricing as it sequentially discloses surcharges to consumers. Critics see DP as a deceptive pricing tactic because it obscures the final price of an offer. We examine the effects of the timing of the final price disclosure and the number of sequentially presented surcharges on consumers' attention to the final price and, ultimately, perceived price fairness. In an eye‐tracking study with 225 participants, we find that the sequential (vs. up‐front) disclosure of the final price lowers perceived price fairness by increasing consumers' attention to the final price, in particular, when the number of surcharges is high. In addition, the sequential disclosure of the final price lowers perceived price fairness because of higher perceived price complexity and lower pricing transparency perceptions. The findings suggest that firms need to be aware of both attentional and cognitive effects of the final price disclosure when designing DP.     

农业企业采纳大数据技术影响因素研究——基于ISM模型的实证分析

为提升大数据技术在农业领域的应用深度与广度,进一步挖掘农业数据资源,推动农业供给侧改革。基于189份农业企业调研数据,运用ISM模型,分析了农业企业采纳大数据技术影响因素及其关联关系与递阶层次结构。提出加大技术的研发力度,提高核心设备和技术的自主知识产权水平,加强大数据技术产业协作,培养企业数据管理意识与大数据技术型人才,加强大数据技术公共示范工程的宣传作用等对策建议。     

Market impact: a systematic study of the high frequency options market

This paper deals with a fundamental subject that has seldom been addressed in recent years, that of market impact in the options market. Our analysis is based on a proprietary database of metaorders—large orders that are split into smaller pieces before being sent to the market—on one of the main Asian markets. In line with our previous work on the equity market [Said, E., Bel Hadj Ayed, A., Husson, A. and Abergel, F., Market impact: A systematic study of limit orders. Mark. Microstruct. Liq., 2018, 3(3&4), 1850008.], we propose an algorithmic approach to identify metaorders, based on some implied volatility parameters, the at the money forward volatility and at the money forward skew. In both cases, we obtain results similar to the now well-understood equity market: Square-Root Law, Fair Pricing Condition and Market Impact Dynamics.     

基于WSR的区域排水权分配影响因素研究

为了进一步减少防洪损失、解决区域排水纠纷问题,在界定排水权内涵的基础上,研究得出排水权具有强制性、排他性、可交易性、可变性和紧迫性。利用WSR系统方法论构建了排水权分配的WSR分析框架,认为排水权的分配受物理因素、事理因素和人理因素的影响,并分析了多种因素在分配过程中的角色,进一步构建了排水权分配影响因素的指标体系。研究有利于实现排水权有效配置驱动因素的系统化、层次化梳理,为实现排水权的合理分配与防洪决策的进一步优化提供有效依据,对于保障防洪安全、实现社会公平与区域均衡发展具有重要的支撑作用。     

资本要素市场化改革、对外直接投资与技术创新绩效

对外直接投资对母国产业的技术创新具有反哺促进效应,但同时受资本要素市场扭曲的调节作用影响。本文运用2003~2016年的面板数据,设定双因素基准模型并进行东、中、西部地区分样本回归以检验资本要素市场扭曲对OFDI的技术创新的调节作用。结果发现:OFDI通过逆向技术溢出促进了母国的企业技术创新绩效。同时,资本要素市场扭曲抑制了OFDI反哺技术创新绩效的正向作用,且资本要素市场扭曲对OFDI的技术创新的调节效应存在地区差异性。因此,深化要素市场化改革,调整对外直接投资结构和优化营商环境,是实现OFDI协调发展以推动技术创新绩效提升的有效途径。